CERUB® Label for sustainable tyre materials is the first international, industry derived sustainability system for recycling and material recovery. We have been developing the system since 2017 and a manager of the international cooperation CERUB organisation since 2019. We bring together tyre recycling companies, producer responsibility organisations, material distributors, recycled materials-based products and service providers to strive for a safe circular economy. CERUB provides a way for companies to actively contribute to the transparent and responsible material recovery supply chain.
We have defined a set of principles and criteria to ensure that material and products based of recycled tyres are produced and delivered on the market responsibly, that material flows are known, and that recycled materials are safe to use as raw material for new products and new uses. CERUB certification based on the accredited third-party verification ensures that the company complies with these principles.