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Up to 80% of products’ environmental impacts are determined at the design phase. Today, fortunately, we know how to make sustainable choices to enhance the safe circulation of materials and the circular economy so that we can conserve virgin resources and protect biodiversity. Everyone can influence by their choices.

Environmentally friendly, material-wise product development can include increasing the share of bio-based raw materials in products or, for example, harnessing synthetic recycled materials for environmental protection. In the video, water eutrophication causing nutrients are collected in a ditch with a filter made from cuts from used car tyres.

Innovative World Environment Day!